Despite the article 5 of the International Code of Marketing of Breastmilk Substitutes, which prohibits baby food companies to advertise and promote their products to the general public, baby food companies are increasingly using social media as well as mobile and web-based technologies to interact directly with pregnant women and mothers.
In its oral statement to the Committee on the Rights of the Child, IBFAN sheds the light on these new digital marketing strategies used to promote industrial baby foods at the expense of optimal breastfeeding practices.