Report by Baby Milk Action UK on how marketing of feeding products for infants
and young children in the UK breaks the rules.

Examples include the promotion of infant formula, which is explicitly prohibited. Infant formula brands are also promoted through baby clubs, which seek to replace independent sources of information on infant care. Companies offer free gifts and services to pregnant women and new mothers as inducements to join the clubs.

For more information http://www.babymilkaction.org/monitoringuk17